Growth program | T6-T8/2026

Grow Digital GC by rewarding stores for MOP conversion

This is an incentive program, not a media campaign: each store gets a clear MOP KPI, competes within a fair tier, and earns rewards when it converts instore traffic into Digital GC.

Program overview

The presentation follows the program logic from growth target to prize rules

01Growth logic

Why MOP incentive increases Digital GC and what the baseline is.

02Store KPI

How each store's MOP target is calculated from instore traffic.

03Tiering

How stores are grouped into fair competition sets.

04Prize rules

Achievement, Monthly Ranking, and Grand Prize mechanics.

05Store view

Check KPI by store, tier, month, and 3-month total.

06Economics

Cost per incremental Digital GC under each scenario.

Growth logic

Digital growth comes from converting existing instore GC into MOP GC

Current Digital GC/day4,051T1-T5 run-rate

+

MOP conversion target/day1,73610% of instore GC across 49 stores

=

New Digital GC/day5,787Expected run-rate after launch

+43%Digital GC/day uplift from changing store behavior, not buying extra traffic.

FY26 target impact

If MOP succeeds, FY26 Digital GC moves to 95.5% of target

Baseline no MOP1,391,978Current FY26 projection before MOP growth

Projected with MOP momentum1,763,482Baseline + T6-T8 MOP + T9-T12 momentum

Target achievement95.5%Remaining gap: 82,335 GC

Baseline no MOP1,391,97875.4% of KPI

T6-T8 MOP growth+159,71210% instore conversion

T9-T12 momentum+211,792same daily MOP run-rate

Clear ask Success case = 1,391,978 + 159,712 + 211,792 = 1,763,482 Digital GC, or 95.5% of FY26 target.

Store KPI formula

Every store gets a simple KPI: convert 10% of its own instore traffic

Step 1Avg Instore GC/day

Use actual T1-T5 store traffic, excluding Delivery.

Step 2× 10%

Convert target into MOP GC/day.

Step 3× calendar days

Monthly KPI differs by month: T6 has 30 days, T7/T8 have 31.

Da Kao830 instore/day × 10% = 83 MOP/day

T6 KPI83 × 30 = 2,490 MOP GC

T7/T8 KPI83 × 31 = 2,573 MOP GC

Tier rule

Tier by instore GC/day so each store competes against a fair peer set

Tier A≥40014 stores | 883 MOP/day | 81,236 MOP GC in 3 months

Tier B200-39923 stores | 670 MOP/day | 61,640 MOP GC in 3 months

Tier C<20012 stores | 183 MOP/day | 16,836 MOP GC in 3 months

FairnessHo Guom at 791 instore/day should not compete with Linh Dam at 111 instore/day. Tiering keeps the race credible.

Store KPI explorer

Each store has a visible tier, daily KPI, and monthly MOP target

Store	Tier	Instore/day	Digital %	MOP/day	T6 KPI	T7 KPI	T8 KPI	3M KPI

Prize structure

Three prize layers reward three behaviors

1. Achievement Bonus

Reward every store that reaches monthly KPI thresholds.

0.5M to 3M / store / month

2. Monthly Ranking

Reward top 3 stores in each tier every month.

47M fixed / month

3. Grand Prize

Reward one store per tier that sustains 100% target for all 3 months.

45M fixed total

Prize rule 1

Achievement Bonus is calculated only by monthly % KPI achievement

<50%0

50-59%0.5M

60-69%0.8M

70-79%1.2M

80-89%1.5M

90-99%1.8M

100-109%2.0M

110-119%2.5M

≥120%3.0M

FormulaActual MOP GC ÷ Monthly MOP KPI

Da Kao example3,100 ÷ 2,490 = 124.5%

Payout3.0M achievement bonus

Prize rule 2

Monthly Ranking rewards the top 3 stores inside each tier

RankTier ATier BTier C

Top 110M7M5M

Top 27M5M3M

Top 35M3M2M

Ranking order

% achievement = Actual MOP GC ÷ Monthly KPI
Tiebreaker 1: reached 100% KPI earlier in month
Tiebreaker 2: higher absolute MOP GC

Prize rule 3

Grand Prize rewards consistency across the full 3-month program

Eligibility≥100%

Store must hit 100% monthly KPI in T6, T7, and T8.

Winner selectionFastest

Among eligible stores, winner is the store reaching 100% KPI earliest in T8.

Prize by tier20M / 15M / 10M

One winner each for Tier A, Tier B, and Tier C.

How a store wins

Example: Da Kao earns by beating KPI, then ranking against Tier A peers

Month	KPI	Actual MOP	% KPI	Achievement	Ranking example	Total
T6	2,490	3,100	124.5%	3M	Top 1 = 10M	13M
T7	2,573	3,200	124.4%	3M	Top 1 = 10M	13M
T8	2,573	3,300	128.3%	3M	Top 1 = 10M	13M

3-month pool39M

Grand Prize if wins+20M

Max example59M total store prize pool

Growth economics

We evaluate the incentive by cost per incremental Digital GC

Baseline 4,051 current Digital GC/day before MOP incentive

Incremental growth +159,712 base MOP GC growth across T6-T8 at 10% conversion

Efficiency metric Cost / +GC Total incentive cost ÷ incremental MOP GC

FormulaCost per incremental GC = Incentive budget ÷ MOP GC growth

Expected scenario321M ÷ 159,712 = 2,010đ / +GC

BenchmarkPromo cost is ~5,300đ / Digital GC

Scenario economics

Cost per growth GC stays efficient across all incentive scenarios

Scenario	Conversion	Incremental MOP GC	Incentive cost	Cost / +GC	Budget used
Conservative	8%	127,770	231M	1,808đ	23.1%
Expected	10%	159,712	321M	2,010đ	32.1%
Optimistic	12%	191,654	441M	2,301đ	44.1%

Efficient Even optimistic payout is ~2,301đ per incremental GC, still materially below the ~5,300đ promo cost benchmark.

Operating cadence

Run the program monthly so stores see targets, standings, and payouts quickly

Before launchBrief storesShare tier, KPI, prize rules, and crew split method.

DailyTrack MOP GCMonitor store progress vs monthly KPI.

WeeklyPublish standingsShow % KPI and tier ranking to drive competition.

Month-endLock resultCalculate achievement, ranking, and payout pool.

PayoutValidate crew splitRoster-based split, Ops/HR check, then payout.

Decision ask

Approve the MOP Growth Incentive Program for T6-T8/2026

Approve KPI formula: 10% of instore GC by store

Approve tier split: A/B/C by instore traffic

Approve prize rules: Achievement + Ranking + Grand Prize

Approve budget guardrail and monthly operating cadence